They used their new face-swapping tech Charlatan for this Malaria Must Die campaign.
Digital Domain has added decades to David Beckham’s face for a new Malaria Must Die – So Millions Can Live short. The process involved traditional VFX techniques and the studio’s new proprietary face-swapping technology, “Charlatan.” The tool uses machine learning tech without creating a 3D scan or producing any geometry.
In a release, the process was explained a little further:
In the short, an older Beckham is making a speech on the day malaria has ended, sending a message of hope from years down the line. As he speaks, the years fall away, leaving the Beckham of today to make this final plea – a malaria-free future is possible in our lifetimes, but only if we keep up the fight.
To deliver this transformation, Digital Domain received performance clips of both Beckham and an older stand-in delivering the speech. These reference materials were then fed into Charlatan, a technology that uses machine learning and video footage to produce realistic digidoubles. Because Charlatan is non-invasive, the system could be completely trained through principal photography, allowing Beckham to film his scenes without an intensive data capture shoot.
To give artists a running start, Charlatan intelligently merged the performances of current-day Beckham and an older stand-in to automatically project what an older Beckham would look like giving the same speech. Through this process, key age characteristics like skin motion and specific wrinkles were woven into the likeness, while keeping all of Beckham’s unique attributes. This shaved months of sculpting time off the process and helped the team have a natural-looking nose, laugh lines and other hard-to-animate features nearly finished before the traditional techniques came into play.
“As an artist, what you are really looking for is control. Details matter when it comes to faces, especially when your subject is known all over the world,” said Dan Bartolucci, VFX supervisor at Digital Domain. “It became clear that blending attributes from an older face was going to give our team the nuances they needed. To facilitate this, we looked to Digital Domain’s in-house R&D team, Digital Humans Group, who have a long history of creating tools that push the boundaries of facial realism. They came through yet again, inventing a process that is the perfect blend of technology and artistry.”
With a high-res base to work from, artists began applying a human touch to the face, defining key parts of the aging process with the help of traditional techniques, like matte painting and compositing. As aging cues are highly subjective, artists needed full rein over the hair, skin and beard to create a believable transformation. Unlike most methods, though, the team didn’t have to create a single bit of 3D geometry to do it, helping them turn out a final asset in under eight weeks.
“We all knew this was an ambitious project. Nailing the inimitable detail for David Beckham’s older look was critical,” said Ross Plummer, managing director of Ridley Scott Creative Group. “What Digital Domain has created is world class and captivating. We needed that ‘wow’ factor to break through the noise.”
Watch the spot, and the behind the scenes video, below.