Plus, old-school motion graphics anim and optical effects.
Today on the befores & afters podcast, we’re chatting to director, cinematographer and VFX artist Christopher Webb about practical effects. Chris is the co-founder, along with Graceann Dorse, of FX WRX, an outfit that specializes in in-camera effects. I’ve talked to him previously about several projects, but today we’re narrowing in on a Gatorade Propel spot achieved with some very fun water and bubble effects, and on a Tom Petty and the Heartbreakers video. For that video, FX WRX created some incredible analog motion graphic animation and optical effects, very 80’s style. For each project, we go into detail about the shoot at FX WRX’s studio, including with motion control camera equipment and bespoke setups.
This episode of the befores & afters podcast is sponsored by SideFX. Looking for great customer case studies, presentations and demos? Head to the SideFX YouTube channel. There you’ll find tons of Houdini, Solaris and Karma content. This includes recordings of recent Houdini HIVE sessions from around the world.
Check out the chat above, and the final pieces and some behind the scenes images, below.

















Never get tired of this kind of ingenuity from these folks!