A full walk-through of the planning, shooting and post involved in the film.
This week on the befores & afters podcast, a very special friend of mine: Hugo Guerra. Obviously Hugo and I do the VFX Notes podcast together, but for today I got to interview him all about a special promo film he directed for Zeiss.
The film was made to promote the ZEISS CinCraft Scenario camera tracking system. And basically Hugo and the team at Zeiss came up with a very fun way to demo the tracking solution by making this commercial that featured a film set, greenscreen, an LED wall and lots of other tech.
In our chat, I walked through with Hugo the creative and technical steps he followed to pitch and execute the promo, and I think you’ll find it quite fascinating what they had to go through. Also, Hugo is very frank about the use of LED walls here in general (I mean, Hugo is always frank but that’s definitely an interesting part of the discussion).
This episode of the befores & afters podcast is brought to you by iRender. iRender is a powerful cloud render farm you can use to accelerate your GPU and CPU projects. iRender supports all the major 3D software packages and renderers in the industry, including Cinema 4D, Houdini, Blender, Redshift, Octane, and more.
Its IaaS model allows you to connect to iRender’s servers and work directly on them just like your personal computers. What’s more, iRender offers single and multiple GPU servers with the advanced, high-end NVIDIA RTX 4090 and RTX 3090 cards. In addition, Redshift and C4D users have extra benefits. The software licenses are included in their servers as iRender is an official render farm partner of Maxon.
Finally, there’s a range of promotions and discounts waiting for you when you register with iRender. Head to irendering.net to find out more.
Check out the podcast below, plus the final film, behind the scenes, and a whole bunch of imagery (photo credits: Ana Marques).
