Go behind the scenes of the Super Bowl spot at befores & afters.
In this special befores & afters breakdown video, Zoic Studios breaks down its visual effects for the CrowdStrike ‘The Future’ spot shown during the Super Bowl.
In it, horses pull hovercrafts past a bionic bartender’s saloon where a hologram plays the piano. The peace is almost breached when a gang of robotic adversaries – cybersecurity threats – intrude upon the scene.
Here’s an interesting note from Zoic’s press release about how they made the spot:
During the campaign’s evolution, the Zoic team strived to find new ways to achieve – and surpass – visual targets more efficiently. The use of Gravity Sketch in VR served as the initial pass for the majority of the designs, allowing multiple versions to be worked through at speed; Houdini and Blender, meanwhile, were utilised to build and define procedural workflows, expediting the iteration process when detailing the surfaces of the environment, characters, and props. This strategic process of refinement extended onto set, where iPad Pros and Procreate became dynamic tools for concepting during takes, eliciting real time feedback from the client, director, and production designer.
Watch the spot below, and the special VFX breakdown.
